Wednesday, 7 October 2009
Have you seen this?
Quite possibly one of the most shocking videos I've seen in a long long time, Matt and Kim's Lessons Learned is a truly original piece of work. It won the MTV Breakthrough Video Award at the VMAs this year, beating off some pretty serious competition from the likes of Major Lazer and Bat for Lashes. Yet, while it's undoubtedly a breathtaking video, after watching it, I literally couldn't remember the song it was promoting - surely that's a sign of a terrible video?
Perhaps that's because whenever I think of Matt and Kim, their song Daylight springs to mind. Above is the video for it - quite a bit less controversial I think you'll agree. The tune's been kicking around for a while now - I first heard it in January of this year, then it popped up in a Bacardi commercial (thanks Ashley!), and now I keep it hearing it on the soundtrack for Fifa '10, my flatmate's new obsession. It's lovely - all jangly keyboards, yelping vocals, with a bit of a hip-hop vibe to the drumbeat. It's also available for download as a lovely freebie on their record label Greensounds. I get the impression that it's a case of "lightning doesn't strike twice" with this song - I don't think Matt and Kim have anything else as good as this up their sleeves - and all the incessant promoting is a little tiring. But the song itself is great, and that's what matters.
Labels:
Matt and Kim,
videos
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